Klorane is the maker of the world’s first-ever and Australia’s top-selling dry shampoo. To promote the launch of their tinted range, we engaged model and influencer Rebecca Judd – a market authority in beauty and fashion with almost a million followers. Popular for her relatable personality and brand alignment with quality, obtainable brands. We showcased her journey in changing her hair colour from blonde to brunette, utilising the Klorane dry shampoo to maintain her hair’s style and lustre through a busy work and social calendar. ‘Season of the brunette’ championed the rich colours associated with the autumn schedule of the campaign, where we drove the audience to share their experiences with seasonal hair colour change.