More work
Your brand
brought to life
by the ultimate
Storytellers
About us
We are a boutique branding agency located in the heart of the Sydney CBD, where design excellence meets sophisticated client service. As an integrated agency specialising in creating and marketing brands, we strategise, conceptualise, design, all the way to implementation for market rollout.
All of our projects are delivered by business professionals who are driven by commercial outcomes. Backed by over 12 years of experience, we are agile, dynamic and awarded, to deliver digital, print, CGI and video productions.
Our corporate sustainability commitment
01
12 years experienced & privately owned
02
Local & international design & CGI awarded
03
End-to-end brand & marketing services
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Agile project management & exceptional service
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Always insight led & data driven
Collaborative partnerships
Great minds think alike
Paul Heard
Managing Director
Paul is a marketing specialist and in particular has led the strategy of some of Sydney’s largest residential and house & land projects. Economics and marketing qualified, and Real Estate licensed, he intrinsically understands what tools agents need to sell.
Darragh Heard
Director of Operations
Driven by a sense of achievement, Darragh’s MO is to service clients so well that they become ambassadors. With a passion for people management, she guides the team to run projects enthusiastically and strategically through the agency, whilst always taking from learnings to continually elevate performance levels.
Edwin Kua
Creative Director
With two decades’ experience in branding and advertising across a broad range of industries, Edwin is highly accomplished in crafting brands of substance and longevity. Exceptionally talented in design and production, he leads a team of integrated creatives, setting the strategy and driving artisanal craftsmanship.
Melodie Marsh
Operations Manager
A magic left and right brain combination, Melodie has a true appreciation and understanding for what makes great creative, whilst balancing our clients’ commercial objectives. Her remit includes complex print production, traffic, and office management, to keep the agency wheels efficiently and harmoniously moving.
Rita Sanches
Senior Account Manager
Lisbon-born, NY-polished, LA-tested, Sydney-based. Rita brings a global perspective along with relentless dedication and proactive initiative. With extensive experience spanning both client and agency domains, Rita is well-equipped to grasp agency-client partnerships and deliver impactful solutions.
Aristotle Gaddi
CGI Creative Director
15+ years’ experience and multiple international award winner - Aris oversees a team of architects and visualisers to produce world-class photorealistic renders. His personal passion lies in grand scale master plans and exteriors.
Eileen Bartolo
Brand Art Director
A diligent and fastidiously detailed designer, Eileen is charged with complex brand and print projects. A true problem solver, she tackles each brief with an analytical mind to find the best marketing solution for our clients.
Alberto Pasqualetto
Executive CGI Artist and Producer
With a mix of business acumen and creativity, Alberto drives the world-class production of our CGIs. Applying over 20 years’ global experience, with some of the most respected interior designers, developers, and architects - he brings our client’s vision to life to exceptional standards.
